12/20/2023 0 Comments Citymapper travel cardThere’s no real data win for the user, the financial savings are nominal, and it’s an extra piece of plastic to carry around. “In terms of loyalty, Citymapper will have to add extra hooks in to drive engagement and usage. The concept seems to be aimed at the Revolut and Monzo generation, but the tech play doesn’t feel big enough to hit the innovation levels that this generation has now come to expect. It also goes against the digital-first trend. Being a physical card it doesn’t seem that different from carrying a normal payment card – or dare I say it, an Oyster card. “If this pass is successful you’d think TfL would just imitate it. “This proposition from Citymapper feels odd,” he said. “It will eventually turn on the consumer, regulators and the public realm to carve out a lucrative niche,” he adds.Īpparently, this situation is TfL’s own fault, because they handed over the data to the private sector, including firms such as Citymapper, open-sourcing so that a mapping and routing service could be created that would beat whatever TfL could produce.Ĭraig Unsworth, co-founder and chief executive officer at Upgrade Pack adds to the scepticism around Citymapper’s plans. Gizmodo says the subscription will be £5.10 cheaper than TfL’s provision and only works within zones 1 and 2, but even that saving could bring on users in large numbers.Įarley suggests, looking ahead to when the Citymapper Pass goes global, with the card working in every city and across every travel option, “the only way Citymapper can make serious money is through wielding the political power it will accrue from its dominant position in the marketplace”. lWzyzeKSMj- J A Earley February 21, 2019 ![]() I reckon I know what's going on here and it's not good. Wired is reporting that it will cover zones 1&2, cycle hire and include two taxi rides per month for less than the cost of weekly TfL travel card. Citymapper has annoucned the launch of an Oyster Card rival.
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